Frenchitude

Where does that unmistakable all-French attitude come from? Either it’s from a small imperfection turned into virtue or from a perfectly measured out-of-place detail, it all comes down to the subtle art of exuding charm and style with unmatched effortlessness.

Where does that unmistakable all-French attitude come from? Either it’s from a small imperfection turned into virtue or from a perfectly measured out-of-place detail, it all comes down to the subtle art of exuding charm and style with unmatched effortlessness.

Ever heard the word insouciance? This is how the French call the art of appearing spontaneously perfect, as if it were something perfectly natural. It is at the heart of everything we recognize as a ‘French style’ in every field. But what is that impalpable aura that’s almost impossible to reproduce? It is an elusive, indefinable virtue that is best expressed in frames and still images. It is the cigarette hanging from the corner of Jean Paul Belmondo’s mouth. It is Antoine Doinel’s rebellious and unrepentant look in Truffaut’s films. It is the innate grace of Jeanne Moreau running on a bridge dressed in masculine clothes, Françoise Hardy’s barely disheveled hair, Brigitte Bardot’s perfectly oversized Breton-striped top. Frenchitude is not just a symbol of French popular culture, it is itself an icon. But basically, one does not need to be an icon to express it: the secret is knowing how to play with a few, simple elements, adding a small, unexpected detail to a minimalist ensemble. Without ever, ever taking oneself too seriously.

Micro-houndstooth high-rise 100% wool trousers with front watch pocket flap, FW19 PT Torino Men’s Collection.

Menswear-inspired 100% wool cuffed micro-check pants with back pocket flap, FW19 PT Torino Women’s Collection.
Straight-leg cropped grey jeans with zebra back pocket patch, FW19 PT Torino Women’s Collection.

Wool donegal double-pleat trousers with front watch pocket flap, FW19 PT Torino Men’s Collection.

Bouclé wool trousers with front pleat, FW19 PT Torino Men’s Collection.

Check wool trousers with front pleat, FW19 PT Torino Men’s Collection.

Black slim-fit Gentleman denim, FW19 PT Torino Denim Men’s Collection.

High-rise cropped trousers in Donegal wool with double front pleat, FW19 PT Torino Women’s Collection.

High-rise herringbone wool trousers with front watch pocket flap, FW19 PT Torino Men’s Collection.

High-rise wool flannel trousers with front pleat and contrasting color velvet belt, FW19 PT Torino Women’s Collection.

Red/grey overcheck wool trousers, FW19 PT Torino Men’s Collection.

Medium-rise shiny floral straight-cut trousers, FW19 PT Torino Women’s Collection.

White Gentleman Denim, FW19 PT Torino Denim Men’s Collection.

Batavia wool cuffed trousers with front pleat, FW19 PT Torino Men’s Collection.

Flared black stretch denim pants with silver piping on the belt, FW19 PT Torino Denim Women’s Collection.

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